Messaging Strategy & Content for Enterprise Tech
Audience empathy is my compass. Clarity is the destination.
Enterprise content had a dirty little secret long before AI: it was already forgettable. Now it's forgettable at scale. (It turns out that going faster only helps if you're headed in the right direction.)
My job starts with honing the message before the content machine gets going. Then I help keep it sharp as it runs the gauntlet of competing stakeholders, technical validation, and legal review.
On a given day, you'll find me getting geeky with technical SMEs, interviewing customers, transforming features into benefits, steering messaging and content through the treacherous waters of internal approvals, and tweaking that great headline so it passes legal review and still hits.
When it comes to AI, I'm not shaking my fist at the sky — I'm obsessed with maximizing quality under constraint, and I use the tools to get there faster. The tools don't change the mission. They just make it easier.
If you're looking for the messaging sweet spot where scale and quality are friends, let's talk.
"If I could give him pretty much every single project my team works on, I would."
"Matthew brings more than just writing to the table; he's a strategist at heart."
"My clients love him and have all requested to work with him."
He consistently converts complex information into technically savvy, creative copy — and makes the whole team look good in front of clients.
Ready to find your messaging sweet spot?